Pricing Assistant

Pricing Assistant provides innovative pricing solutions designed to improve eCommerce efficiency and decision-making for retailers. Their technology empowers businesses to optimize pricing strategies based on real-time market data. Pricing Assistant, founded in 2013 in Paris, France, specializes in pricing optimization for the eCommerce sector, leveraging advanced analytics. In June 2019, the company was acquired by ContentSquare SAS, enhancing its capabilities within the digital experience optimization landscape.

The firm has successfully completed three deals to date, with its most recent funding round in June 2019, raising EUR 0. 647 mn from Partech. Pricing Assistant’s current valuation stands at EUR 7. 202 mn.

Pricing Assistant offers a suite of pricing optimization tools tailored for online retailers, enabling them to analyze competitor pricing and market trends. This allows businesses to make informed pricing decisions that enhance their competitiveness in the market. Their solutions cater to various clients, ranging from small startups to large enterprises, ensuring a robust approach to pricing strategy and execution. In 2018, Pricing Assistant reported a revenue of EUR 1,596,934.

The company experienced an EBITDA of EUR -114,403. 5 for the same year, reflecting its focus on growth and market positioning within the eCommerce sector. Following its acquisition in June 2019, Pricing Assistant aims to expand its product offerings by integrating advanced machine learning features into its pricing tools, with planned releases in late 2020. The company is also focusing on expanding its services to new markets in Europe and North America by 2021.

Recent funding will be directed towards enhancing product development and increasing market penetration, ensuring the company maintains its competitive edge in the pricing optimization space.