Price Insurance

Price Insurance, based in the US, delivers a wide array of insurance solutions tailored for individuals, families, and businesses, ensuring protection against unforeseen events. Founded in 1937, Price Insurance operates in Lake Forest, Illinois, and provides specialized insurance products. The company has undergone a strategic shift by being acquired in October 2025 by Edgewood Partners Insurance Center, enhancing its operational reach and offerings. Price Insurance offers a comprehensive range of insurance solutions including auto, homeowners, business, life, watercraft, jewelry, and collectible insurance.

The core offerings are designed to provide tailored coverage options for individuals, families, and businesses, effectively addressing their diverse needs for protection against unforeseen events. The company’s auto insurance caters to drivers seeking financial security on the road, while homeowners insurance focuses on safeguarding residential properties from various risks. Business insurance solutions include protection for commercial entities, covering aspects such as general liability and workers' compensation. Price Insurance primarily serves clients in the Illinois market, capitalizing on its strong local presence and community ties to deliver personalized service.

Price Insurance generates revenue through direct transactions with clients seeking various insurance products. The firm employs a commission-based structure, where clients pay premiums for their chosen policies, which can vary based on coverage levels and specific needs. Businesses purchasing commercial insurance often engage in direct transactions that entail tailored coverage based on their operational risks. Individual clients typically secure auto and homeowners insurance through annual or semi-annual premium payments, ensuring continued coverage.

The firm maintains a focus on providing competitive rates and comprehensive solutions, establishing a reputation for reliability within its local market. In October 2025, Price Insurance was acquired by Edgewood Partners Insurance Center, which aims to utilize this acquisition to expand its insurance solutions and geographical footprint. This strategic move indicates a focus on enhancing their offerings and potentially introducing new products tailored to the evolving market needs.