Press Hook Inc.

Press Hook Inc. is an innovative media relations platform that leverages AI technology to enhance brand visibility by connecting brands with journalists, facilitating effective communication and media outreach. Founded in 2020 by Michelle Songy, Press Hook Inc. is based in the US and specializes in AI-driven media relations and public relations solutions.

The company has not undergone significant pivots or changes in its business strategy since its inception. Press Hook has participated in 2 deals, with the most recent deal occurring on October 19, 2021, when they raised USD 1. 5 mn in funding from investors including Emergent Ventures, TnT Ventures, and The Fund. Press Hook offers an AI-driven media relations and public relations platform designed to enhance brand visibility and facilitate connections between brands and journalists.

The platform features AI-generated press kits and brand profiles that showcase a brand's story, along with tools for crafting compelling press releases and tailored pitches for media outlets. It provides instant matching and notifications for journalists seeking sources, enabling brands to increase earned media and backlinks. Press Hook serves a diverse clientele across various sectors in North America and Europe, assisting them in navigating the media landscape and securing coverage in leading publications. Press Hook generates revenue through a subscription-based model, where clients pay for access to its suite of PR tools and features.

This structure allows brands to leverage the platform’s AI capabilities for targeted media outreach and engagement, selecting from various pricing plans that offer extensive features including AI recommendations for journalists likely to cover their stories. The platform supports brands in a B2B context, facilitating direct interactions with media professionals and journalists to maximize exposure and achieve public relations objectives. In October 2021, Press Hook Inc. raised USD 1.

5 mn in venture funding, co-led by new investors Emergent Ventures, TnT Ventures, and returning investor The Fund. Founder Michelle Songy will continue as CEO of Press Hook Inc. The funding is expected to support the development of new products and enhancements to existing services. Plans include expanding into additional geographic regions, although specific markets and timelines have yet to be detailed.