Premier Companies Inc

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Premier Companies Inc - overview

Established

1968

Location

-, NE, US

Primary Industry

Marketing/Advertising

About

Premier Companies Inc provides a comprehensive range of insurance products aimed at senior citizens, focusing on healthcare solutions, financial security, and ethical business practices for independent agents. Founded in 1968 and headquartered in Norfolk, US, Premier Companies Inc specializes in insurance solutions, particularly for the aging population. The company underwent a significant change in ownership when Integrity Marketing Group LLC, backed by HGGC, acquired it in July 2016. This strategic acquisition has helped Premier Companies enhance its market reach and operational capabilities.


Premier Marketing, an Integrity Marketing Company, specializes in a wide array of insurance products designed primarily for senior citizens. Its core offerings include over 100 variations of Medicare Supplements, Medicare Advantage plans, and Prescription Drug Plans. Additionally, the company is recognized for its Final Expense insurance, working with agents to develop new products alongside major insurance carriers. Premier Marketing also offers life insurance options such as Term, Whole Life, Universal Life (UL), and Indexed Universal Life (IUL), along with Immediate, Fixed, and Indexed Annuities.


The company serves agents throughout the United States, ensuring compliance and ethical practices in their operations. Premier Marketing operates on a commission-based revenue model, engaging in B2B relationships with independent agents or agencies. Agents earn commissions on insurance policies sold to end consumers, particularly seniors. The company enhances revenue through its Marketing Credit Program, providing incentives for agents on specific products, and a LeadCENTER that supplies quality leads for increased sales opportunities.


This commission structure ensures timely and accurate compensation for agents. Following the acquisition by Integrity Marketing Group in July 2016, Premier Companies Inc plans to leverage new product developments and market expansions. The company is focusing on launching additional Medicare-related products aimed at enhancing its offerings for seniors. Specific geographic regions targeted for expansion include additional states within the US, aimed for completion by late 2024.


Recent funding will support these initiatives and facilitate the growth of Premier’s operational capabilities, ensuring they can effectively serve a broader market.


Current Investors

Integrity Marketing Group LLC

Primary Industry

Marketing/Advertising

Sub Industries

Marketing/Advertising

Website

www.premiersmi.com

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Premier Companies Inc - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
N/ACompletedDeep Run Centre II-
Add-onCompletedPremier Companies Inc-
N/ACompletedBrookhill Azalea Shopping Center-

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