Premier Companies Inc
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Premier Companies Inc - overview
Established
1968
Location
-, NE, US
Primary Industry
Marketing/Advertising
About
Premier Companies Inc provides a comprehensive range of insurance products aimed at senior citizens, focusing on healthcare solutions, financial security, and ethical business practices for independent agents. Founded in 1968 and headquartered in Norfolk, US, Premier Companies Inc specializes in insurance solutions, particularly for the aging population. The company underwent a significant change in ownership when Integrity Marketing Group LLC, backed by HGGC, acquired it in July 2016. This strategic acquisition has helped Premier Companies enhance its market reach and operational capabilities.
Premier Marketing, an Integrity Marketing Company, specializes in a wide array of insurance products designed primarily for senior citizens. Its core offerings include over 100 variations of Medicare Supplements, Medicare Advantage plans, and Prescription Drug Plans. Additionally, the company is recognized for its Final Expense insurance, working with agents to develop new products alongside major insurance carriers. Premier Marketing also offers life insurance options such as Term, Whole Life, Universal Life (UL), and Indexed Universal Life (IUL), along with Immediate, Fixed, and Indexed Annuities.
The company serves agents throughout the United States, ensuring compliance and ethical practices in their operations. Premier Marketing operates on a commission-based revenue model, engaging in B2B relationships with independent agents or agencies. Agents earn commissions on insurance policies sold to end consumers, particularly seniors. The company enhances revenue through its Marketing Credit Program, providing incentives for agents on specific products, and a LeadCENTER that supplies quality leads for increased sales opportunities.
This commission structure ensures timely and accurate compensation for agents. Following the acquisition by Integrity Marketing Group in July 2016, Premier Companies Inc plans to leverage new product developments and market expansions. The company is focusing on launching additional Medicare-related products aimed at enhancing its offerings for seniors. Specific geographic regions targeted for expansion include additional states within the US, aimed for completion by late 2024.
Recent funding will support these initiatives and facilitate the growth of Premier’s operational capabilities, ensuring they can effectively serve a broader market.
Current Investors
Integrity Marketing Group LLC
Primary Industry
Marketing/Advertising
Sub Industries
Marketing/Advertising
Website
www.premiersmi.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Premier Companies Inc - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| N/A | Completed | Deep Run Centre II | - | ||||||||
| Add-on | Completed | Premier Companies Inc | - | ||||||||
| N/A | Completed | Brookhill Azalea Shopping Center | - |
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