Pragma, Inc.

Pragma, Inc. operates GIBLIB, a digital platform delivering extensive medical education resources, including surgical videos and expert talks, aimed at enhancing knowledge for healthcare professionals. Founded in 2015, Pragma, Inc. is based in Los Angeles, US and focuses on providing educational resources for healthcare professionals through its GIBLIB platform.

The company has completed 3 deals, with the latest being a Seed round in November 2020, raising USD 2. 50 mn led by Mayo Clinic Ventures. The founding team includes Brian Conyer, Chris Cobb, Eden Chen, and Jihye Shin, with Brian Conyer serving as CEO. GIBLIB specializes in providing advanced medical education through its comprehensive digital platform, which houses a vast library of medical content, including surgical videos and expert talks from leading physicians.

The core offering is a subscription-based service that enables healthcare professionals to access high-quality educational materials anytime and anywhere via web, mobile audio, and virtual reality applications. GIBLIB targets a diverse clientele, including individual healthcare practitioners, medical institutions, and groups seeking to enhance their medical knowledge and skills. The platform is designed to address the ongoing need for continuing medical education (CME), allowing doctors and healthcare providers to stay informed about the latest advancements in medicine. GIBLIB operates primarily in North America and has a growing presence in international markets, providing valuable resources for physicians globally.

GIBLIB generates revenue primarily through its subscription model, offering various plans that cater to individual users as well as institutional clients. The typical transaction structure involves healthcare professionals subscribing to access the extensive library of medical content, which is priced at competitive rates, including promotional offers such as discounts on long-term subscriptions. For instance, a common pricing model includes a three-year premium subscription with a notable discount incentive for early sign-ups. The company also facilitates partnerships with medical institutions, enhancing accessibility to its resources for groups.

GIBLIB's revenue framework is centered on direct-to-consumer transactions, capitalizing on the increasing demand for flexible learning solutions in the medical field. In November 2020, Pragma, Inc. raised USD 2. 50 mn in a Seed funding round led by Global Ventures.

The company plans to leverage this funding to enhance its platform and expand its offerings, including the development of new products aimed at improving user engagement. Additionally, GIBLIB is targeting expansion into international markets, specifically focusing on Europe and Asia by 2023, to broaden its reach and support more healthcare professionals in their educational pursuits.