Power Gummies

Power Gummies, based in Delhi, India, is a consumer health company that specializes in nutritional supplements delivered in a convenient gummy format, promoting wellness and health support for various concerns. Founded in 2018, Power Gummies focuses on creating innovative nutritional supplements in gummy form. The company is led by CEO Divij Bajaj and has successfully raised a total of INR 100 mn in funding, with its most recent deal occurring on December 11, 2024. The investment was co-led by Jaipuria Group and Quadrant, with contributions from several returning investors.

Notably, the firm has executed eight deals to date, indicating an active investment strategy. Power Gummies specializes in a diverse range of nutritional supplements designed to enhance wellness from within. Their core product offerings include gummies, tablets, capsules, soft gels, serums, and powders, catering to various health concerns such as hair fall, skin health, sleep improvement, immunity support, gut health, and stamina enhancement. The company encourages daily usage with simple intake instructions, promoting ease of integration into users' routines.

Customers primarily consist of health-conscious individuals seeking convenient and effective solutions to elevate their overall well-being. Power Gummies' products are marketed and sold extensively across India, appealing to a wide demographic looking for reliable nutritional options. For the year 2022, Power Gummies reported revenue of INR 1,902,137. 20 and an EBITDA of INR -1,078,339.

80. The company operates primarily through a direct-to-consumer sales model, facilitating transactions through their online platform. Customers can purchase individual products or benefit from promotional offers, such as acquiring a serum valued at INR 699 for just INR 150 when purchasing any other product. This pricing structure fosters customer engagement while providing value through discounted options.

Revenue generation is supported by a robust product portfolio, with flagship offerings being the different formats of nutritional supplements. In December 2024, Power Gummies raised INR 100 mn in venture funding to transition to a sugar-free product line. The proceeds will enable the brand to become completely sugar-free, followed by the introduction of no-added sugar products and an upgraded composition for its existing range. The company plans to expand into new markets across India and is exploring new product launches designed for broader health categories, targeting completion by the end of 2025.