Power Digital Marketing, Inc.

Power Digital Marketing, Inc. is a strategic digital marketing agency that specializes in data-driven solutions to enhance brand visibility and growth for clients across various sectors. Founded in 2012 in San Diego, US, Power Digital Marketing, Inc. provides comprehensive digital marketing services.

The firm has engaged in three significant deals, with the most recent occurring on March 14, 2022, when Court Square acquired the company from Periscope Equity and Avante Capital Partners. The founding team includes Grayson Lafrenz, Javier Al Baigros, Nicholas Slettengren, and Rama Katani, while the current CEO is Bazly Grabow, alongside Gisele Alves and Jeff Mason. Power Digital Marketing specializes in delivering a comprehensive suite of data-driven digital marketing services designed to enhance client growth and brand visibility. Their core offerings encompass growth marketing strategies, data intelligence, consulting, and creative services, all tailored to meet the unique needs of various sectors including B2B, consumer services, and consumer product markets.

By leveraging advanced technologies and analytics, Power Digital provides clients with insights that help optimize customer value and marketing outcomes. The agency's client base includes brands and enterprises seeking to enhance their digital presence and profitability across diverse geographical markets, including North America, Latin America, and other global regions. Their approach focuses on creating sustainable growth solutions through customized strategies that address specific client challenges and objectives. Power Digital Marketing operates on a revenue model built primarily around service-based fees for its digital marketing solutions.

The firm engages clients through various structures such as project-based fees, retainer agreements, and performance-based incentives, ensuring alignment with client goals and deliverables. These transactions typically involve tailored service packages that may include flagship offerings like strategic consulting, marketing measurement, and creative campaign development. Client engagements are often structured to promote long-term partnerships, allowing for ongoing optimization and adjustment of marketing strategies in response to evolving market conditions. Specific pricing plans are established based on the scope of services provided, with clients receiving comprehensive audits and tailored strategies aimed at maximizing return on investment throughout their engagement with the agency.

In March 2022, Power Digital Marketing’s acquisition by Court Square is expected to bolster its proprietary machine learning tech platform SPRnova™ and fund strategic acquisitions to further accelerate growth. The company plans to enhance its product offerings and explore new markets, leveraging the recent investment to develop innovative marketing solutions. Specific geographic expansion plans include targeting additional regions in North America and Latin America as part of their growth strategy. The utilization of recent funding will provide the necessary resources to support these initiatives.