POS Media Group
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POS Media Group - overview
Established
1998
Location
Prague, -, Czech Republic
Primary Industry
Marketing/Advertising
About
POS Media Group specializes in shopper marketing, providing tailored solutions that connect brands with consumers through various retail engagement strategies across Europe. POS Media Group, founded in 1998, operates in the shopper marketing sector, focusing on influencing consumer behavior during their shopping journey. The company is headquartered in Prague, Czech Republic. The CEO, Gamriel Sosunov, leads the company, which has executed 2 deals, the most recent being on May 15, 2018, when Demo Power (Thailand) Co.
, Ltd. acquired POS Media Group from Genesis Capital. POS Media offers a comprehensive suite of services aimed at influencing shopper behavior at various retail touchpoints. Their offerings include strategic media and communication services, digital media strategies, and creative solutions, catering to both global brands and local businesses across seven European countries, including the Czech Republic, Hungary, Slovakia, Poland, Romania, and Ukraine.
In the most recent year of 2022, POS Media Group reported a revenue of USD 7. 95 mn and an EBITDA of USD 265,040, demonstrating its engagement in the B2B sector through long-term partnerships and project-based contracts with clients for shopper marketing initiatives. POS Media Group is focused on expanding its operations, with plans to introduce new marketing products aimed at enhancing shopper engagement by the end of 2023. The company is also targeting new markets for expansion, particularly in Spain and Italy, with a strategy to establish a presence there by 2025.
The funding received from its most recent deal in May 2018 will support these initiatives, allowing the company to enhance its product offerings and explore new geographic regions.
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing
Website
www.pos-media.eu
Company Stage
Acquired
Total Amount Raised
Subscriber access only
POS Media Group - timeline of key events
POS Media Group - financials
| Fiscal Year Ended | Dec 31, 2010 | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 | Dec 31, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 124,700,000 | 142,306,000 | 115,134,000 | 134,133,000 | 138,488,000 | 202,837,000 | 232,658,000 | 235,364,000 | 188,365,000 | 68,112,000 | 126,192,000 | 146,089,000 | 185,424,000 | - | - | - |
| % Revenue Growth (YoY) | - | 14.1% | (19.1%) | 16.5% | 3.2% | 46.5% | 14.7% | 1.2% | (20.0%) | (63.8%) | 85.3% | 15.8% | 26.9% | - | - | - |
| EBITDA (USD) | 15,740,000 | 11,028,000 | 212,000 | 5,328,000 | 2,072,000 | 6,105,000 | 25,291,000 | (2,201,000) | 821,000 | 10,568,000 | 14,146,000 | 22,426,000 | 6,178,000 | - | - | - |
| Operating Income (USD) | 14,069,000 | 9,509,000 | (1,042,000) | 4,313,000 | 1,200,000 | 5,575,000 | 24,727,000 | (3,349,000) | 106,000 | 10,324,000 | 14,146,000 | 22,426,000 | 6,178,000 | - | - | - |
| Operating Margin | 11.3% | 6.7% | (0.9%) | 3.2% | 0.9% | 2.7% | 10.6% | (1.4%) | 0.1% | 15.2% | 11.2% | 15.4% | 3.3% | - | - | - |
| % EBITDA Margin | 12.6% | 7.7% | 0.2% | 4.0% | 1.5% | 3.0% | 10.9% | (0.9%) | 0.4% | 15.5% | 11.2% | 15.4% | 3.3% | - | - | - |
| NET Income (USD) | 10,846,000 | 7,339,000 | (1,283,000) | 3,090,000 | 535,000 | 4,007,000 | 19,227,000 | (4,950,000) | (881,000) | 8,534,000 | 11,815,000 | 18,036,000 | 5,540,000 | - | - | - |
| % Net Margin | 8.7% | 5.2% | (1.1%) | 2.3% | 0.4% | 2.0% | 8.3% | (2.1%) | (0.5%) | 12.5% | 9.4% | 12.3% | 3.0% | - | - | - |
POS Media Group - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | POS Media Group | - | ||||||||
| Buyout | Completed | POS Media Group | - |
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POS Media Group - employee data
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