Portfolio Holding, Inc.

Portfolio Holding, Inc. is a company specializing in the formation and management of reinsurance companies, particularly for auto, RV, motorcycle, and powersports dealers, optimizing dealer profits through unique reinsurance models. Founded in 1989 by Steve Burke, Portfolio Holding, Inc. is headquartered in Lake Forest, US.

The company focuses on enabling dealers to establish their own reinsurance operations to retain profits. In October 2025, Protective Life Corp. agreed to acquire Portfolio Holding, Inc. from Abry Partners.

Jeremy Lux is leading the firm as CEO as of 2026. Portfolio Reinsurance specializes in facilitating the formation and management of reinsurance companies primarily for auto, RV, motorcycle, and powersports dealers. Their core offering revolves around enabling dealers to own their reinsurance companies, thereby retaining 100% of the underwriting profits and investment income generated. This unique business model allows dealers to maximize their earnings through a nationwide network of agents, managing directors, and reinsurance specialists.

Portfolio’s services include award-winning programs and customizable F&I (Finance and Insurance) products designed to enhance profitability while addressing the specific risk management needs of their clients. The company serves a diverse clientele across the United States, focusing on regions with a significant presence of automotive and powersports dealerships, ultimately empowering these businesses to build wealth and stability. Portfolio Reinsurance operates on a fee-based structure, where dealers pay fully disclosed fees for the services provided in establishing and managing their reinsurance companies. Revenue is generated from this service model, with the company focusing on the efficiency and efficacy of its offerings to foster long-term partnerships with its dealer clients.

Through its award-winning affiliated reinsurance company (ARC) structure, dealers can invest earned and unearned premiums, contributing to Portfolio's revenue model. Transactions typically involve the establishment of reinsurance agreements, allowing dealers to reinsure premiums for various F&I products sold in their stores. This approach not only facilitates a steady income stream for Portfolio but also enables dealers to leverage their reinsurance profits for business expansion and wealth accumulation. The 2026 acquisition by Protective Life Corp.

will enable Portfolio Holding, Inc. to scale its dealer wealth and reinsurance programs by leveraging Protective’s national distribution network, balance‑sheet strength, and expanded F&I product capabilities, accelerating growth across automotive and adjacent dealer markets.