Popular Pays, Inc.

Popular Pays is a marketing technology company that connects brands with content creators, facilitating the efficient creation and distribution of marketing campaigns across digital channels. Founded in 2013 in Chicago, US, Popular Pays specializes in influencer marketing solutions, enabling brands to manage their marketing campaigns effectively. The company has conducted a total of 10 deals, with its most recent funding round being a Series B in March 2022, raising USD 1. 10 mn led by ICCP Venture Partners.

The company was co-founded by Corbett Drummey and Thomas Muus, who have a background in entrepreneurial ventures. Amanda Lannert currently serves as CEO. Popular Pays provides a platform that connects brands with content creators to streamline marketing campaigns, focusing on influencer marketing and content distribution across various digital platforms. The software solution helps businesses manage influencer collaborations effectively, catering to sectors like retail, consumer goods, and technology, with a client base primarily in North America.

The revenue model of Popular Pays is based on subscription fees charged to brands for platform access, enabling them to connect with influencers and manage campaigns. Brands engage influencers to create customized content, with various pricing tiers to accommodate different business sizes and campaign scopes, supporting both direct-to-consumer and B2B interactions. Following its acquisition by Lightricks Ltd. on March 23, 2022, Popular Pays aims to enhance its platform capabilities, allowing creators to connect more efficiently with brands.

The acquisition is expected to drive growth by integrating Popular Pays' technology with Lightricks' suite, facilitating new product developments and expanding into additional markets. Specific details on new product launches and geographic expansion plans have not been disclosed.