POPS! Diabetes Care, Inc.

POPS! Diabetes Care, Inc. develops innovative solutions for diabetes management, providing users with a personalized app experience that facilitates effective health monitoring and support. Founded in 2010, POPS!

Diabetes Care, Inc. is headquartered in Oak Park Heights, US, and specializes in diabetes management through its mobile app, Mina. The company has executed 5 deals, with its latest being a Series A funding round in July 2019, raising USD 6. 00 mn led by 30Ventures and including investors like Flying Point Capital and Revolution Ventures.

The current CEO is Lonny Stormo, who has guided the company since its inception. POPS! Diabetes Care primarily offers a diabetes management app known as Mina, designed to support individuals in effectively managing their diabetes. The app functions as a personal virtual coach, helping users set reminders, track health goals, and maintain a positive mindset through encouragement.

Key features include a Bluetooth-enabled blood glucose meter that connects with the app, allowing users to test their blood sugar levels conveniently and painlessly. Additionally, Mina facilitates the integration of family members and healthcare teams to receive notifications, thereby fostering a supportive environment for users. The company targets a diverse clientele, including individuals with diabetes, caregivers, and healthcare professionals across various markets, particularly in North America. POPS!

Diabetes Care generates revenue through a subscription-based model for its app and associated services, catering directly to consumers and healthcare providers. Clients typically sign up for monthly or annual plans that grant access to the app’s full range of features, including personalized coaching and health tracking capabilities. The company may also engage in partnerships with healthcare organizations to enhance its service offerings and expand its reach within the diabetes management sector. Mina, as a flagship product, plays a crucial role in driving user engagement and retention, contributing to the company’s financial performance.

Transactions are structured to offer tailored solutions that meet the specific needs of both individual users and larger healthcare enterprises. Following the Series A funding round in July 2019, POPS! Diabetes Care plans to enhance its app's functionalities and expand into new markets across North America and potentially Europe by 2022. The raised USD 6.

00 mn will be utilized to support the development of new features in the Mina app, focusing on user engagement and incorporating additional health management tools. This strategic growth will position the company to better serve a broader audience while strengthening its market presence.