Points Africa (Pty) Ltd

Based in South Africa, Points Africa (Pty) Ltd operates a loyalty network that allows users to earn and redeem reward points across various sectors, enhancing customer engagement and satisfaction through a seamless rewards experience. Points Africa (Pty) Ltd, founded in 2022, is headquartered in Johannesburg, South Africa. The company focuses on creating a loyalty rewards platform for consumers to accumulate points through everyday purchases. The firm has successfully completed one deal as of February 17, 2026.

Points Africa operates as a comprehensive loyalty network, providing a singular platform where users can accumulate and redeem reward points across a vast array of sectors, including groceries, electronics, fashion, and entertainment services such as airtime and data bundles. The core product offering revolves around a free account system that allows users to turn their everyday spending into rewards without incurring additional fees or the need for physical cards. This service is designed to enhance customer engagement and satisfaction by offering tangible rewards for routine spending, thereby addressing the need for a seamless rewards experience. Points Africa caters to a diverse clientele, including individual consumers who frequent various retailers, restaurants, banks, and service stations, primarily operating in multiple African markets and extending its services across regions globally.

Revenue generation for Points Africa is structured through strategic partnerships with retailers and service providers, enabling a B2B model that fosters collaboration and mutual benefit. Clients, including various merchants and service providers, integrate with the Points Africa platform to facilitate a rewards system that incentivizes consumer spending. The transactions typically occur as users make purchases at participating locations, earning points that can be redeemed instantly for products or services. This creates a dynamic ecosystem where both the company and its partners benefit from increased customer traffic and loyalty.

The loyalty program is designed to encourage frequent engagement and repeat business, enhancing overall revenue streams through a broad network of affiliations while ensuring a user-friendly experience for consumers seeking rewards from their everyday expenditures. In February 2026, Points Africa (Pty) Ltd raised USD 2 million in venture funding from led by VestedWorld. The funding is expected to support the company’s plans to launch new products that enhance the user experience and expand its market presence. Points Africa aims to enter new geographic regions across Africa, targeting specific markets for growth by the end of 2027.

The company is led by Andrew McBarnett.