Podcorn Media, Inc.

Podcorn Media, Inc. is a digital media platform that connects brands with podcast creators for advertising opportunities, facilitating effective brand integration into podcast content. Founded in 2019 by David Kierzkowski and headquartered in West Hollywood, US, Podcorn Media, Inc. specializes in connecting brands with podcast creators for advertising opportunities.

The company was acquired by Entercom Communications Corp. in March 2021 for USD 14. 6 mn in cash, with potential performance-based earnout payments that could increase the total to USD 22. 5 mn.

Over its operational history, Podcorn has executed 2 significant deals, with the most recent deal dated March 10, 2021. Podcorn Media, Inc. offers a platform tailored for brands and podcast creators, facilitating connections that allow for seamless integration of advertising within podcast content. Their services include matching brands with appropriate podcasts, managing advertising campaigns, and providing analytics to track performance, thereby helping brands effectively reach their target audiences through engaging audio content.

Podcorn Media, Inc. generates revenue primarily through transaction-based models where brands pay for advertising placements on podcasts. The platform's pricing structure is built around the costs associated with podcast advertising campaigns, which may vary based on the level of integration and reach. These revenue streams align with the company's core mission of enabling effective brand marketing through the podcast medium.

Podcorn Media, Inc. plans to utilize its recent funding from the Trade Sale to enhance its platform capabilities and expand its services. The company is looking to develop new features that will improve user experience and streamline the ad placement process, with expected launches in the upcoming quarters. Furthermore, Podcorn aims to expand its reach into international markets, specifically targeting Europe and Asia-Pacific by 2023, to accommodate the growing podcast industry globally.