Pocketed

Pocketed is a Canadian company that offers an intelligent platform and expert services to help businesses streamline access to funding opportunities, including grants, tax credits, and incentives. Founded in 2020 in Vancouver, Canada, Pocketed provides an innovative matching platform for businesses seeking funding. The company was established by Brianna Blaney, who previously founded other ventures. Pocketed has completed 3 deals, with its most recent deal on March 10, 2025, involved in a GRANT round which raised USD 30,000 from investors including Odlum Brown Limited and Wheaton Precious Metals Corp.

The total amount raised by the company amounts to USD 1. 000 mn. Pocketed offers an intelligent matching platform and expert grant writing service designed to streamline the funding process for North American businesses. The core product is the Pocketed platform, which automatically matches businesses with eligible funding programs, including grants, tax credits, and incentives.

This service simplifies the funding journey by providing users with personalized insights and tools that enhance their ability to craft successful grant proposals. Pocketed primarily serves startups, small to medium-sized enterprises, and established businesses across various industries seeking funding opportunities. The geographical markets for Pocketed’s products extend across North America, focusing on Canadian businesses looking to access government funding resources. The revenue model for Pocketed is primarily based on its subscription and service offerings.

Clients engage with the platform through a subscription model, gaining access to all available funding matches and the guidance of expert grant writers. The company’s services cater to businesses looking to secure funding through tailored applications, thus creating a structured pathway for financial transactions. These transactions typically occur between Pocketed and its clients, who utilize the platform to submit grant applications. The pricing structure is designed to provide value for businesses at various growth stages, but specific pricing details are not disclosed.

The flagship offering of the Pocketed platform ensures businesses can efficiently navigate the funding landscape, facilitating successful financial engagements. In March 2025, Deloitte LLP acquired Pocketed from Hustle Fund, New Avenue Capital, WUTIF Capital (VCC) Inc. , and Women's Equity Lab. Financial terms were not disclosed.

The acquisition enables Deloitte LLP to enhance its artificial intelligence-powered funding services, providing businesses with smarter, more efficient solutions to secure grants and incentives. The acquisition is expected to support future growth strategies, including the introduction of new products and expansion into new markets.