POC Sweden AB

POC Sweden AB is a manufacturer of high-performance protective gear and apparel, catering to cyclists and winter sports enthusiasts, with a focus on safety, comfort, and innovation in outdoor sports. Founded in 2005 and headquartered in Stockholm, Sweden, POC Sweden AB specializes in protective gear for cycling and winter sports. The company was acquired by Investcorp in October 2015 for USD 65 mn. Jan Woxing is the founder, while Jonas Sjögren currently serves as the CEO.

POC has successfully raised a total of USD 65 mn through its funding rounds, all attributed to the Buyout round. POC specializes in high-performance cycling helmets and apparel, as well as snow helmets and goggles. Their products are designed to enhance safety and comfort for athletes and outdoor enthusiasts, incorporating advanced technologies and materials to provide optimal protection. The product offerings address safety needs in extreme sports, targeting cyclists and winter sports participants.

POC's market reach extends across Europe, North America, and parts of Asia, serving a diverse customer base including professional athletes and outdoor sports enthusiasts. In the most recent year, 2022, POC reported a revenue of USD 72,592,508. 30 and an EBITDA of USD 5,236,582. 20.

The revenue model is structured around direct-to-consumer sales and partnerships with retailers and wholesalers, facilitating sales through both specialized sporting goods stores and online platforms. This approach allows POC to effectively reach its target audience while enhancing brand visibility. The company plans to launch new products aimed at enhancing safety and functionality for its customers, though specific release dates have not been disclosed. POC is also exploring expansion into new markets, particularly targeting regions in Asia, by 2025.

The recent acquisition by Investcorp will support these growth initiatives, allowing for increased investment in product development and market outreach.