PMY Group Pty Ltd

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PMY Group Pty Ltd - overview

Established

2009

Location

Melbourne, VIC, Australia

Primary Industry

Business Support Services

About

Based in Australia, PMY Group Pty Ltd operates as a provider of advanced technology solutions aimed at enhancing audience experiences in live environments, focusing on events and large venues. PMY Group Pty Ltd specializes in delivering technology solutions for live events and large public gatherings. Founded in 2009 in Melbourne, Australia, the firm has successfully completed three deals. The CEO, Paul Yeomans, leads the company, which has no known subsidiaries or parent organizations.


PMY Technology Solutions specializes in providing comprehensive technology solutions tailored for live environments, focusing on enhancing the experiences of audiences in mass public gatherings. Their core offerings encompass a range of services including audio visual integration, ICT and IP systems, safety and security technologies, and event technology solutions. These products are designed to optimize the management of venues, enhance safety protocols, and deliver engaging fan experiences through innovative technologies such as Venue & Crowd Intelligence and Artificial Intelligence solutions. PMY serves a diverse client base across various sectors, including sports and entertainment, education, and public sectors, with notable projects completed in over 15 countries, including the United States, Saudi Arabia, Australia, and multiple European nations.


The company ensures that its solutions are relevant to different environments, whether they are stadiums, arenas, or public spaces. PMY Technology Solutions’ revenue for the most recent year, 2024, amounted to USD 72. 26 mn with an EBITDA of USD 5. 57 mn.


The firm generates its revenue primarily through B2B relationships with organizations that manage large venues and events. The business model includes a combination of project-based engagements, long-term partnerships, and subscription services for its software solutions, such as the proprietary Intelligence Optic (SaaS) platform. Client contracts often involve comprehensive service packages that might integrate multiple product lines, including event technology and cybersecurity services, ensuring that clients have a cohesive approach to technology management. Flagship offerings, such as crowd intelligence systems and custom data solutions, contribute significantly to the revenue stream, as organizations seek to enhance their operational efficiency and audience engagement.


The pricing structure typically reflects the complexity and scale of the services rendered, with tailored solutions aimed at meeting the specific needs of clients across various sectors. PMY Group Pty Ltd is focused on launching new products designed to enhance audience engagement and operational efficiency at large events. They are exploring expansion into new geographic markets, targeting regions in Asia and Europe by 2025. Recent investment from Fancorp Ventures will support the development of these initiatives, although specific financial terms were not disclosed.


Current Investors

Bluestone Equity Partners, Fancorp Ventures, Alignment Growth

Primary Industry

Business Support Services

Sub Industries

Consulting Services, Event Management, Analytics & Performance Software, Information Services

Website

www.pmygroup.com

Verticals

Cloud Computing

Company Stage

Mature - Growth Capital

Total Amount Raised

Subscriber access only

PMY Group Pty Ltd - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-onCompletedEvent360-
GrowthCompletedPMY Group Pty Ltd-
GrowthCompletedPMY Group Pty Ltd-
LP DirectCompletedPMY Group Pty Ltd-

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