Plus44 Holdings Ltd
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Plus44 Holdings Ltd - overview
Established
2013
Location
London, -, UK
Primary Industry
Internet
About
Founded in 2013 and based in London, UK, Plus44 Holdings Ltd, dba Sliide and formerly known as Sliide Airtime, is a mobile software company that helps mobile networks and carriers increase customer engagement and revenue. It was first established as a lock screen content delivery platform that offers users a channel to access online content while also earning free airtime. In 2016, it launched The Sliide Airtime app which provided personalized content for users to unlock their mobile device while allowing them to earn free airtime by completing in-app offers. The company uses its technologies to help its MNO, MVNO, and OEM partners increase engagement, drive revenue, and decrease churn, by providing tailored monetization solutions.
As of 2022, the company comes under one of the portfolio companies of BGF. Since August 2020, BGF has invested a total amount of EUR 12 million in Sliide. Sliide offers a suite of services that helps companies get more from the mobile economy by creating and distributing a suite of smartphone mobile services. End consumers use those services on their smartphones, which include news, search, utilities, and rewards.
Sliide monetizes those services and shares the proceeds with distribution partners, democratizing the mobile ecosystem.
Current Investors
Singularity Investments, BGF Investment Management
Primary Industry
Internet
Sub Industries
eMarketing/Digital Marketing, Web Applications, Social Networking & Communication Platform
Website
www.sliide.com
Verticals
AdTech, Mobile Apps
Company Stage
Growth Stage/Expansion
Total Amount Raised
Subscriber access only
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