Plum Research S.A.

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Plum Research S.A. - overview

Established

2015

Location

Warszawa, -, Poland

Primary Industry

Software

About

Headquartered in Warszawa, Poland, Plum Research S. A. specializes in providing analytical insights through its Showlabs platform, which serves major streaming services by analyzing viewer behavior across multiple markets. Plum Research S.


A. was founded in 2015 and is based in Warszawa, Poland. The company focuses on delivering data-driven analytics for streaming services, allowing them to understand audience engagement. Recently, in May 2026, Plum Research was fully acquired by Ampere Analysis Limited from Tar Heel Capital Pathfinder, enhancing its operational capabilities.


The firm's founder and CEO details are currently unavailable. The primary offering of Plum Research S. A. is the Showlabs platform, which provides comprehensive dashboards featuring data and behavioral metrics for major streaming services such as Netflix, HBO Max, Disney+, and Amazon Prime.


The platform tracks viewing behaviors of over 21 million panelists across 75 global markets, including the United States, United Kingdom, Mexico, France, Germany, and Brazil. It aims to aid content providers by supplying insights into audience engagement metrics like unique viewers, total hours watched, and completion rates, thereby assisting clients—from streaming platforms to content producers—in optimizing their content strategies and improving viewer retention. Plum Research S. A.


's revenue model revolves around providing analytical insights and data services via the Showlabs platform, focusing primarily on business-to-business (B2B) transactions with streaming services and content creators. Clients engage in subscription-based partnerships that grant them access to extensive data reports and analytics tools for informed decision-making. Revenue is generated through tiered pricing plans based on each client's specific requirements, solidifying the Showlabs platform's central role in these transactions. In May 2026, Plum Research S.


A. was fully acquired by Ampere Analysis Limited, with the rationale that this acquisition will boost their capabilities and facilitate growth. Future plans include ongoing development of the Showlabs platform, aiming to introduce new features and enhancements that address market needs. Additionally, Plum Research is expected to expand its presence in emerging markets, although specific regions have not been disclosed at this time.


Primary Industry

Software

Sub Industries

Market Research & Consulting, Analytics & Performance Software, Information Services

Website

www.plumresearch.com

Verticals

Big Data, Research (Non-Medical)

Total Amount Raised

Subscriber access only

Plum Research S.A. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-on, Trade SaleCompletedPlum Research S.A.-

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