PlayMaker Software Inc.

PlayMaker Software Inc. , based in the US, specializes in innovative technology solutions for the sports industry, enhancing corporate sports sponsorships through advanced partnership management platforms. Founded in 2024 in New York, US, PlayMaker Software Inc. focuses on providing technology solutions for the sports sector.

The company has executed 1 deal to date and raised a total of USD 1. 00 mn, led by Precursor Ventures and other investors. The most recent funding round occurred on 4th September 2025, allowing the company to expand its operations in the industry. Hannah Sorkin (CEO) and Sameer Mehra co-founded the firm.

PlayMaker Software specializes in advanced technology solutions tailored for the sports industry, focusing on maximizing the potential of corporate sports sponsorships. The company's core offerings include a comprehensive partnership management platform that integrates artificial intelligence to streamline contract extraction, deal generation, and partnership insights. The AI-driven tools enable users to upload contracts, retrieve relevant data, and create custom deal proposals with real-time inventory updates. These solutions are designed to support rights holders and brands in navigating the complexities of sports partnerships, enhancing operational efficiency and facilitating data-driven decision-making.

PlayMaker's client base includes sports teams, brands, and corporate sponsors, primarily targeting markets in North America and Europe, where the demand for innovative sponsorship management tools continues to grow. PlayMaker Software generates revenue through a subscription-based model that provides clients with access to its partnership management platform and associated services. Clients typically engage with the company by subscribing to annual or multi-year licensing agreements that allow them to utilize the platform's core functionalities, including AI contract extraction and deal generation. The structure of transactions is primarily B2B, as the company caters to organizations within the sports sector that require sophisticated solutions for managing sponsorships and partnerships.

Pricing plans are tiered based on the scale of the client’s operations and specific needs, with flagship offerings designed to provide comprehensive access to the platform's capabilities. The revenue model is expected to support sustained growth as the demand for such innovative solutions increases within the sports industry. In September 2025, PlayMaker Software Inc. raised USD 1.

00 mn in venture funding led by Precursor Ventures, with participation from Antler and Incisive Ventures. The company will utilize this funding to expand its engineering workforce and grow its customer base. Future plans include the development and launch of new products aimed at enhancing partnership management capabilities for clients. Moreover, PlayMaker intends to target expansion into new markets, focusing on regions within North America and Europe by the end of 2026.