Playermaker Limited

Playermaker Limited, based in the UK, develops innovative sports performance tracking technology that empowers soccer players to enhance their skills through precise data analysis and feedback, aimed at athletes of all ages and abilities. Playermaker Limited specializes in creating a sports performance tracking device. Founded in 2016 in London, UK, the company has executed 3 deals to date, with the most recent funding round occurring on June 15, 2022. The company raised USD 40 mn in a venture funding round led by Ventura Capital, with participation from MIG Capital and Pegasus Tech Ventures.

The founding team consists of Eyal Postelnik, Guy Aharon, and Moran Gad, with Guy Aharon currently serving as CEO. Playermaker offers a sports performance tracking device named CITYPLAY, designed for aspiring soccer players of all skill levels. Utilizing advanced AI technology and 6-axis smart sensors, CITYPLAY captures player movement 1000 times per second, providing insights into key metrics such as kicking power, ball possession, and speed. The device delivers personalized feedback and training recommendations, aiming to improve player performance and skill development.

CITYPLAY is marketed to individual players and sports academies, with a focus on key markets in North America, Europe, and Asia. Playermaker generates revenue through direct-to-consumer sales of the CITYPLAY device, which is sold at a fixed retail price, and potential subscriptions for premium features. The company has partnerships with elite soccer clubs and academies that enhance its market presence. Customers typically purchase the device directly, with options for subscription access to training insights and coaching content from Manchester City professionals, supporting both individual and team-based applications.

Following the USD 40 mn funding round in June 2022, Playermaker plans to use the investment to expand its market reach and accelerate growth. The company is focused on developing a new Multi-Sport Platform and aims to penetrate additional geographic regions, which may include new markets in North America, Europe, and Asia.