PlayD Co., Ltd.
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
PlayD Co., Ltd. - overview
Established
2010
Location
Seongnam, Gyeonggi, South Korea
Primary Industry
Marketing/Advertising
About
Established in 2010 and based in Seongnam, South Korea, PlayD Co. , Ltd. , formerly N Search Marketing, operates as an online advertising agency that provides advertising solutions for brands and businesses, helping with customer acquisition, retention, and overall digital marketing strategies.
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Internet, Sales & Marketing Software
Website
www.playd.com
Verticals
AdTech, E-commerce
Total Amount Raised
Subscriber access only
PlayD Co., Ltd. - timeline of key events
PlayD Co., Ltd. - financials
| Fiscal Year Ended | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 | Dec 31, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 28,337,909,658 | 26,430,003,180 | 26,702,195,701 | 18,846,907,772 | 28,787,748,418 | 31,417,505,465 | 36,021,064,832 | 34,711,375,401 | 38,572,319,649 | 29,306,229,210 | 34,680,497,548 | 43,952,147,282 | - | - | - |
| % Revenue Growth (YoY) | - | (6.7%) | 1.0% | (29.4%) | 52.7% | 9.1% | 14.7% | (3.6%) | 11.1% | (24.0%) | 18.3% | 26.7% | - | - | - |
| EBITDA (USD) | 6,539,351,357 | 4,043,479,313 | 4,071,154,674 | 1,888,885,980 | 5,999,585,595 | 7,733,486,379 | 10,903,851,495 | 8,050,619,872 | 11,042,863,291 | 3,486,837,311 | 5,802,162,049 | 7,946,257,105 | - | - | - |
| Operating Income (USD) | 4,700,824,493 | 3,627,356,892 | 3,681,395,728 | 1,302,797,181 | 4,941,270,792 | 6,728,734,096 | 9,969,534,288 | 6,961,849,421 | 8,802,948,917 | 1,100,212,288 | 3,338,918,401 | 5,596,977,274 | - | - | - |
| Operating Margin | 16.6% | 13.7% | 13.8% | 6.9% | 17.2% | 21.4% | 27.7% | 20.1% | 22.8% | 3.8% | 9.6% | 12.7% | - | - | - |
| % EBITDA Margin | 23.1% | 15.3% | 15.2% | 10.0% | 20.8% | 24.6% | 30.3% | 23.2% | 28.6% | 11.9% | 16.7% | 18.1% | - | - | - |
| NET Income (USD) | 3,609,984,233 | 4,174,023,367 | 3,146,458,484 | 706,046,829 | 3,371,286,631 | 4,927,108,913 | 7,730,990,862 | 6,037,965,616 | 6,589,775,891 | 1,487,712,627 | 2,964,143,190 | 4,953,447,526 | - | - | - |
| % Net Margin | 12.7% | 15.8% | 11.8% | 3.7% | 11.7% | 15.7% | 21.5% | 17.4% | 17.1% | 5.1% | 8.5% | 11.3% | - | - | - |
PlayD Co., Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| IPO | Completed | PlayD Co., Ltd. | - | ||||||||
| LP Direct, Trade Sale | Completed | PlayD Co., Ltd. | - | ||||||||
| Corporate Carve Out | Completed | PlayD Co., Ltd. | - |
Displaying 1 - 3 of 3
PlayD Co., Ltd. - employee data
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.