Platinnetz GmbH

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Platinnetz GmbH - overview

Established

2007

Location

Cologne, -, Germany

Primary Industry

Internet

About

Platinnetz GmbH operates as a dedicated online dating platform for individuals over 50, providing a secure and user-friendly experience tailored to foster connections among mature singles. Founded in 2007 and headquartered in Cologne, Germany, Platinnetz GmbH specializes in online dating services for individuals aged 50 and above. The company was acquired by Feierabend AG on June 1, 2013, for an undisclosed amount. The firm has successfully completed 2 deals throughout its operational history.


Platinnetz operates an online dating platform specifically designed for individuals over the age of 50, emphasizing a secure and privacy-focused user experience. The core offerings include free registration, personality tests to enhance matching accuracy, and the "Fotoflirt" feature, which facilitates image-based interactions. Users can engage through a basic membership with extensive functionality, catering to a broad demographic of singles seeking companionship or romance. The platform claims over 750,000 users, primarily in the German-speaking markets of Germany, Austria, and Switzerland.


Platinnetz GmbH employs a subscription-based revenue model, offering users free basic memberships alongside premium memberships that unlock additional features. Premium members enjoy enhanced capabilities for a more engaging experience. Transactions occur directly between the platform and its end-users, with paid services providing advanced functionalities like customized matchmaking. Specific pricing details for premium offerings are not disclosed, but the services are tailored to meet the unique needs of singles over 50.


Looking ahead, Platinnetz GmbH plans to expand its offerings with new features aimed at enhancing user engagement, though specific product launch dates are not yet provided. The company is also exploring growth opportunities in new markets, particularly targeting broader European regions to increase its user base. The funding from its most recent deal will support these initiatives, particularly in enhancing its technological infrastructure and marketing efforts to reach a wider audience.


Primary Industry

Internet

Sub Industries

Clothing Stores, Social Networking & Communication Platform

Website

www.platinnetz.de

Verticals

E-commerce

Company Stage

Acquired

Total Amount Raised

Subscriber access only

Platinnetz GmbH - financials

Fiscal Year EndedDec 31, 2008Dec 31, 2009Dec 31, 2010Dec 31, 2011
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NET Income (USD)(520,339.5)---
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Platinnetz GmbH - employee data

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