Plan A

Based in Germany, PlanA. Earth GmbH focuses on providing advanced carbon accounting software solutions to businesses, aiding them in measuring and managing their carbon emissions effectively. PlanA. Earth GmbH is engaged in developing innovative software for carbon accounting.

Founded in 2017 in Berlin, Germany, the company has undergone no significant business strategy pivots. The founders include Afizah Sim, Anna Young, Jobe Clarke, Lubomila Jordanova, Nathan Bonnisseau, Rami Mamlouk, and Shawn Huang, with Lubomila Jordanova currently serving as CEO. The core offering includes a comprehensive suite of tools that facilitate emissions measurement, data collection, reporting, and decarbonization strategies. These tools target various industries, including Software & IT, Fashion & Apparel, and Business Services.

By implementing science-based decarbonization practices, PlanA. Earth GmbH aids organizations in setting target emissions reductions and tracking their progress effectively. The company serves a diverse client base, including notable clients such as Sorare and Payhawk, and operates across multiple geographical markets, including Europe and North America, focusing on businesses aiming to enhance their sustainability practices and meet regulatory requirements. PlanA.

Earth GmbH generates revenue primarily through subscription-based models for its carbon accounting software. Businesses engage with PlanA. Earth GmbH by selecting from various pricing plans that cater to the specific needs of different industry sectors. These transactions typically involve annual or multi-year subscriptions, granting clients continuous access to the software's functionalities, such as emissions reporting and decarbonization tools.

In addition to subscription fees, the company may establish partnerships to provide tailored sustainability solutions to its clients. This business model positions PlanA. Earth GmbH as a key player in the corporate sustainability market, where its flagship products are utilized by businesses seeking to improve their environmental impact and comply with emerging ESG regulations. The company is actively designing new products aimed at enhancing its service offerings and is targeting these specific markets for expansion by the end of 2024.

In January 2023, PlanA raised USD 27 million in series A funding led by Deutsche Bank Asset Management. with participation HV Capital, Keen Venture Partners, Demeter IM, Coparion, Lightspeed Venture Partners and Opera Tech Ventures. The round was part of a larger USD 37 million in series A funding.