Placester, Inc.
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Placester, Inc. - overview
Established
2011
Location
Boston, MA, US
Primary Industry
Software
About
Placester, Inc. is a technology company providing tailored digital solutions for real estate professionals, specializing in website creation, CRM tools, and lead generation to enhance the online presence of agents and brokerages. Founded in 2011 and headquartered in Boston, US, Placester, Inc. focuses on the real estate sector by offering an innovative website building platform.
The company has received a total of USD 50 mn in funding through four rounds, with the latest being a Series D round led by New Enterprise Associates on March 10, 2017. Matt Barba serves as the CEO, contributing his experience from prior ventures in the real estate technology space. Placester offers a comprehensive suite of products designed specifically for real estate professionals. The core offering is a codeless website builder allowing users to create visually appealing, customizable real estate websites, integrating crucial features such as CRM tools, lead capture mechanisms, and MLS/IDX integration.
This platform supports property listings from over 600 MLSs and includes services like lead nurturing, customizable landing pages, and live chat functionalities, catering to individual agents and large brokerages primarily in North America. Placester generates revenue through a subscription model with tiered pricing plans; individual agents can access services starting at USD 59 per month, while teams and brokerages can subscribe for USD 199 per month, with discounts for annual billing. This structure supports the scaling needs of real estate professionals, focusing on vital offerings like the website builder and integrated CRM to enhance their online presence and lead generation efforts. With the recent funding of USD 50 mn from the Series D round, Placester aims to expand its product offerings and enter new markets.
Plans include the development of additional features for their website builder and CRM, with targeted releases expected in the upcoming year. The company is also looking to grow its footprint into new regions, focusing on markets across North America to enhance its presence and service capabilities by 2025.
Current Investors
New Enterprise Associates, Romulus Capital, Angel Street Capital
Primary Industry
Software
Sub Industries
Sales & Marketing Software, Analytics & Performance Software
Website
www.placester.com
Verticals
Big Data
Company Stage
Series D
Total Amount Raised
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