Pixly

Pixly, founded in 2017 and headquartered in San Francisco, US, provides influencer marketing services to various industries. The company was recently acquired in June 2022 by Acceleration Community of Companies, a portfolio of Verance Capital and Solace Capital Partners. Pixly specializes in influencer marketing, offering services that connect brands with influencers on platforms like YouTube, Twitch, Instagram, TikTok, and podcasts. Their core offerings include influencer identification, recruitment, campaign strategy development, content creation, and campaign management.

By utilizing advanced analytics and an audience-first approach, Pixly aims to enhance brand awareness and customer loyalty. They cater to a diverse client base across industries such as gaming, CPG, wellness, hospitality, tech, beauty, fashion, and retail, operating in markets including the US, Canada, the UK, and select regions of Europe and Asia. Pixly generates revenue through partnerships and fees for influencer marketing services. Brands typically engage Pixly on a project basis, with fees based on campaign scope, influencer participation, and service depth.

Revenue comes from one-time project fees and ongoing engagements, allowing flexibility for both established brands and emerging companies. Post-acquisition, Pixly plans to leverage industry-leading KPIs to enhance its influencer campaigns and provide real-time insights. The acquisition will facilitate expansion into new markets, with targeted growth in additional regions of Europe and Asia by 2023. The strategic focus on utilizing the recent acquisition will support these initiatives, aiming to strengthen Pixly's market position in the influencer marketing sector.