Pixel Union Design Ltd.
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Pixel Union Design Ltd. - overview
Established
2009
Location
Victoria, BC-British Columbia, Canada
Primary Industry
Internet
About
Pixel Union Design Ltd. specializes in developing premium Shopify themes that enhance the eCommerce experience by providing visually appealing and user-friendly templates tailored for diverse online retail businesses. Founded in 2009 in Victoria, Canada, Pixel Union Design Ltd. focuses on creating high-quality Shopify themes.
The company has successfully raised USD 12. 00 mn in its most recent funding round in May 2019 from Growth and Transition Capital. Andrew Wilkinson is the founder of Pixel Union, with Grant Storry serving as CEO. Pixel Union specializes in the development of premium Shopify themes designed to enhance the eCommerce experience across various devices.
Their core product offerings focus on providing richly designed, user-friendly templates that cater to a diverse range of online retail businesses. Key products include flagship themes such as Atlantic, Empire, and Tailor, which are tailored for specific industries and use cases, including fashion, lifestyle, and general merchandise. Pixel Union serves a global client base, with products reaching markets including North America, Europe, and Australia, addressing the needs of both small and large-scale retailers seeking to establish or enhance their online presence. Pixel Union generates revenue through direct sales of its Shopify themes to various eCommerce businesses, primarily through Business-to-Consumer (B2C) sales.
Customers purchase themes directly from the Pixel Union website, securing licenses for use on their Shopify platforms, with a pricing model that typically involves one-time payments for individual themes. This revenue model is further supported by ancillary services such as customization support and an affiliate program, establishing partnerships and fostering growth within the eCommerce ecosystem. Following the USD 12. 00 mn funding round in May 2019, Pixel Union plans to invest in the development of new Shopify themes aimed at enhancing user experiences.
The company targets expansion into European and Australian markets to reach new customer segments by 2023. The recent funding will be utilized to accelerate product development and marketing efforts to support these initiatives.
Current Investors
Growth and Transition Capital
Primary Industry
Internet
Sub Industries
Web Development
Website
www.pixelunion.net
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
Pixel Union Design Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Unspecified Round | Completed | Pixel Union Design Ltd. | - |
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Pixel Union Design Ltd. - employee data
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