Pixable

Pixable is a digital media company that delivers engaging original content and aggregates user-generated media, targeting millennials through innovative social sharing experiences. Founded in 2009 in New York, US, Pixable transitioned from a social photo aggregation app to a media product aimed at U. S. millennials aged 18-34.

The company was established by Anick Akbar and has completed three deals, with the latest being a TRADE SALE on September 20, 2012, raising USD 26. 5 mn from SingTel, which acquired the company. Pixable primarily operated as a digital media company that transitioned from an app-focused social photo aggregation tool to a media product targeting the U. S.

demographic of millennials aged 18-34. It provided original content, including articles and videos, designed to engage users and promote social sharing. The platform aggregated user-generated content from popular social media channels and offered original reporting, catering to both entertainment and news consumption needs. Over its operational period, Pixable attracted 9.

4 million monthly active users and generated significant engagement, with 58 million monthly video views and over 137 million article page views. The company established strong relationships with brands such as Walmart, Sony, and Disney, creating sponsored content that reached a wide audience across various markets, including the United States. Pixable's revenue model was driven by partnerships and sponsored content, allowing the company to engage in B2B transactions with large brands for content creation and promotion. Revenue was generated through tailored advertising solutions and sponsored campaigns, prioritizing engagement metrics over traditional banner ad impressions.

This approach enabled Pixable to monetize its extensive reach and engagement through diverse content formats, securing its position in the digital media landscape. Following its acquisition by SingTel for USD 26. 5 mn in September 2012, Pixable intends to utilize its resources to enhance its content offerings and expand into new markets. The company is currently developing new products aimed at increasing user engagement, although specific release dates have not been disclosed.

Future growth plans may include targeting additional regions within the U. S. to broaden its audience base.