Pixability

Pixability is an advertising technology company focused on enhancing marketing effectiveness on YouTube and Connected TV platforms, utilizing data-driven solutions for optimal brand performance. Founded in 2008 in Cambridge, US, Pixability specializes in video advertising solutions, primarily on YouTube and Connected TV. The company raised USD 18. 000 mn in Series C funding on April 8, 2015, led by Edison Partners and Jump Capital, with participation from returning investors.

Bettina Hein is the founder, while David George serves as the current CEO. Pixability offers a range of data-driven advertising solutions designed to optimize outcomes on YouTube and Connected TV platforms. Key products include YouTube Contextual Inventory, YouTube Campaign Management, and YouTube Channel Management, all utilizing proprietary GenAI targeting to ensure brand safety and maximize advertising effectiveness. Pixability generates revenue through subscription-based services and partnerships with brands and agencies seeking to enhance their digital advertising strategies.

Their transactional model is based on B2B relationships, providing clients with proprietary data and tools designed to improve campaign effectiveness. Pricing structures are tiered, enabling access to various features and services depending on client needs. Following the Series C financing of USD 18. 000 mn in April 2015, Pixability plans to enhance its product offerings and expand into new geographic markets, including further penetration in North America and targeted growth in Europe and parts of Asia.

The recent funding will be utilized to support the development of new advertising solutions and strengthen existing services to meet the demands of an evolving digital landscape.