PivotRoots Digital Private Limited

PivotRoots Digital Private Limited is a Mumbai-based digital marketing agency focused on providing innovative, data-driven advertising solutions to enhance brand visibility and customer engagement across diverse channels. Founded in 2016, PivotRoots Digital Private Limited operates as a digital marketing agency, specializing in data-driven solutions. The company's headquarters is located in Mumbai, India. The founders include Abhimanyu Vyas, Dhruvi Joshi, Harshit Surana, Hetal Khalsa, Shibu Shivanandan, and Yogesh Khanchandani.

The agency has secured a total of INR 34. 130 mn through its Series A funding round led by KCP Capital, which was completed on June 21, 2023. This round represents the total amount raised by the company, with a current valuation of INR 412. 436 mn.

PivotRoots is a digital marketing and advertising agency that specializes in delivering data-driven solutions to enhance brand visibility and drive customer engagement across various channels. Their core offerings include a comprehensive suite of services such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, and performance marketing strategies tailored to meet the unique needs of their diverse clientele. The agency serves a wide range of industries including retail, technology, and hospitality, targeting both established enterprises and emerging startups within the Indian and UAE markets. PivotRoots utilizes advanced analytics and innovative marketing technologies to optimize campaigns, ensuring that clients achieve measurable results in lead generation and brand awareness.

Their geographical focus spans major urban centers, encompassing cities like Mumbai, Bangalore, Gurgaon, and Dubai, which are key markets for their services. In the most recent financial year of 2023, PivotRoots generated revenue of INR 5,822,120. 1 and reported an EBITDA of INR 347,151. 3.

The revenue model of PivotRoots is structured around service-based transactions where clients engage the agency for specific marketing campaigns or ongoing digital marketing services. The firm typically enters into contractual agreements with clients, offering tailored packages that may include monthly retainers or project-based fees depending on the scope of services provided. This transactional structure enables PivotRoots to maintain long-term partnerships with businesses seeking to enhance their marketing efforts. By focusing on results-driven marketing solutions, PivotRoots positions itself to deliver high-value services that meet the evolving demands of its clientele in competitive markets.

In June 2023, Havas Media Group acquired PivotRoots Digital Private Limited from KCP Capital, although financial terms were not disclosed. This acquisition will enable Havas Media Group to integrate its technology into PivotRoots' digital performance and integrated solutions. The company plans to leverage this partnership to enhance its service offerings and expand into new markets, with a specific focus on increasing its presence in the UAE and potentially other emerging markets by 2024. Recent funding will be utilized to support the development of new products and services aimed at optimizing digital marketing strategies.