PICO

PICO is a technology company specializing in digital solutions that enhance online platform performance and security through robust DNS services, ensuring efficient website accessibility for clients across various sectors. Founded in 2014 by Asaf Nevo, PICO operates from Haifa, Israel, and provides innovative DNS services that support businesses' online presence. In November 2022, the company was acquired by Infront Sports & Media AG, part of a strategic initiative to leverage PICO’s technology for better audience insights and marketing solutions. PICO offers a suite of digital solutions designed to optimize the performance and security of online platforms.

Their core product is a cloud-based application that delivers robust Domain Name System (DNS) services, addressing critical issues related to website accessibility and security. Catering to clients ranging from small to medium-sized enterprises (SMEs) to larger corporations, PICO's services span various sectors including e-commerce, finance, and technology, primarily targeting markets in North America, Europe, and parts of Asia. PICO generates revenue through a subscription-based model, allowing clients to select from multiple pricing plans for access to DNS services. Clients can purchase annual or monthly subscriptions, which provide various support and security features.

Partnerships with technology providers further enhance PICO's offerings, contributing to its revenue through flagship DNS management services designed for improved performance and security, fostering long-term client relationships. Following its acquisition in November 2022, PICO aims to integrate its technology with Infront Sports & Media AG to enhance audience insights for brands and rights holders, facilitating tailored marketing solutions and improved fan experiences. The focus will be on leveraging new product developments that align with this strategic direction, alongside expansion into new geographic markets. Specific regions targeted for growth include emerging markets in Asia by 2024, utilizing resources from the acquisition to support these initiatives.