Picnic Media Limited

Based in London, UK, and founded in 2017 by founder Matthew Goldhill, Picnic Media Limited is a provider of user-first ad experiences and advertising platforms intended for the open web. The company offers interactive display ad formats on mobile applications. In September 2023, Picnic raised GBP 1 million in venture funding led by investor FirstPartyCapital, with the participation of investor AperiamVetnures. Picnic offers a user-first ad formula for premium brands.

This formula encompasses engaging ad formats inspired by the quality of social media ad experiences across premium publisher pages that meet their user experience algorithm, ensuring that users are delighted rather than disrupted. The company prioritizes creativity, using social-inspired features like polls and emoji reactions to optimize ad campaigns and maximize user attention. Their inventory meets Google's Core Web Vital algorithm standards, ensuring a user-first mobile experience. The formats are tailored to fit seamlessly within user-first content, ensuring quick loading times and a harmonious integration that does not interfere with the user's browsing experience.

Additionally, Picnic's solutions enable publishers to monetize their Core Web Vital and Accelerated Mobile Page inventory effectively, leading to a significant increase in eCPMs. The company plans to use the September 2023 funding to support its growth and US expansion.