Picnic B.V.

Picnic B. V. , headquartered in Amsterdam, Netherlands, is an innovative online supermarket that emphasizes convenience by delivering a diverse selection of grocery items directly to customers' homes. Founded in 2015 by Daniel Gebler, Joris Beckers, and Michiel Muller, Picnic B.

V. operates as an online grocery service. The company has successfully raised EUR 355. 00 mn in funding, with its most recent deal occurring on January 2, 2024, backed by investors including the Bill & Melinda Gates Foundation Trust and Edeka Zentrale Stiftung & Co.

KG. Picnic has completed a total of 5 funding deals to date, focusing its operations predominantly in the Netherlands and expanding into Germany. Picnic operates as an online supermarket, offering a comprehensive range of grocery items like fresh produce, dairy products, and pantry staples delivered to customers’ homes. The company sources high-quality products from local suppliers, catering especially to families in urban and suburban areas seeking convenient meal preparation solutions.

In November 2025, Picnic B. V. raised EUR 430 million in venture funding from Edeka Zentrale Stiftung & Co. KG, Bill & Melinda Gates Foundation Trust, Hoyberg Holding B.

V. , and NPM Capital. The company plans to use the November 2025 funding to expand operations in Germany by building distribution centers and implementing robotic and visual artificial intelligence technologies.