Phoenix Gold
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Phoenix Gold - overview
Established
1991
Location
Clearwater, FL, US
Primary Industry
Consumer Products
About
Phoenix Gold is a company that specializes in high-performance car audio products, offering amplifiers, speakers, subwoofers, and vehicle-specific audio solutions designed to enhance the automotive audio experience. Founded in 1991 in Clearwater, US, Phoenix Gold focuses on innovative car audio solutions. The company underwent a significant change when it was acquired by AAMP of America, a portfolio company of Audax Group, in October 2009. The founder's detailed history is not publicly available.
Phoenix Gold specializes in high-performance car audio products, including amplifiers, speakers, subwoofers, and vehicle-specific audio solutions. Their core offerings, designed to enhance sound quality, include products like the Z-Series, ZX-Series, and ZR-Series, catering to various listening preferences. The company emphasizes innovation, frequently releasing limited edition items and new product lines, primarily targeting automotive audio retailers and consumers in North America and Europe through diverse distribution channels. Phoenix Gold generates revenue through the sale of audio products via a multi-channel distribution structure.
They engage in direct-to-consumer sales and partner with automotive retailers and wholesalers, appealing to both individual consumers and professional installers. Their product offerings include high-performance items like the ZR12005 5-Channel Amplifier and ZP12D4 subwoofer, with a pricing structure designed to meet varying consumer preferences. Ongoing customer engagement through technical support and community involvement enhances brand loyalty and repeat transactions. Phoenix Gold is focusing on developing new product lines, with plans for upcoming releases to be announced in the near future.
The company aims to expand its market presence, targeting additional regions in North America and Europe by 2025. The funding from its most recent acquisition in October 2009 will support these initiatives, allowing for investment in product development and market penetration strategies.
Current Investors
AAMP Global
Primary Industry
Consumer Products
Sub Industries
Consumer Electronics
Website
www.phoenixgold.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Phoenix Gold - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Phoenix Gold | - |
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