Phlur, Inc.
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Phlur, Inc. - overview
Established
2015
Location
West Hollywood, CA, US
Primary Industry
Consumer Products
About
Founded in 2015 and based in California, US, Phlur, Inc. operates as an online and offline retail company that sells fragrances, including body care and candles. It offers gender-inclusive fragrances and personal care products. Their products are crafted by world-class perfumers and are designed to evoke personal memories and emotions Phlur, Inc.
offers emotion-driven fine fragrances, body mists, deodorants, and curated gift sets through Sephora, Amazon, and its website, emphasizing transparency, sustainability, and personal storytelling in scent creation and customer experience. In July 2025, TSG Consumer Partners agreed to acquire Phlur, Inc. from Belcorp Ventures, Next Coast Ventures, Prelude Growth Partners and Symrise AG. Financial terms were not disclosed.
Phlur, Inc. generates revenue through direct-to-consumer e-commerce, retail partnerships, subscription programs, gift sets, and limited-edition fragrance drops, leveraging emotional storytelling, clean formulations, and strategic collaborations to drive customer loyalty and repeat purchases. The acquisition aims to support Phlur, Inc. 's continued brand expansion and retail growth.
Current Investors
Next Coast Ventures, Symrise AG
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.phlur.com/
Verticals
E-commerce, Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Phlur, Inc. - employee data
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