Phia

Founded in 2023, Based in New York, Phia Holdings Inc. , trading under the name Phia, is a tech-driven company that enhances online shopping experiences through its innovative shopping extension, enabling users to save money effortlessly across thousands of retail sites. Based in New York, Phia Holdings Inc. improves online shopping with smart, money-saving browser extension.

Phia Holdings Inc. was founded in 2023 in New York, US, as a company focused on improving online shopping by offering a specialized extension for Google Chrome. The firm has completed 2 deals, with the most recent funding round in December 2025, where it raised USD 35 million led by Notable Capital, with participation from Khosla Ventures and Kleiner Perkin. The funding will support its growth initiatives and expansion plans.

Phia offers a shopping extension designed for Google Chrome, allowing users to save on over 40,000 retail websites with a single click. Its features include instant price comparisons, personalized shopping experiences, and organized collections of favorite items. The extension also tracks users' shopping history and alerts them to price drops, catering to fashion-conscious consumers in North America and Europe. Following the recent venture funding of USD 35 million in December 2025, led by Notable Capital, with participation from Khosla Ventures and Kleiner Perkin, Phia Holdings Inc.

plans to expand its team by hiring engineers and AI researchers. The company aims to launch an AI shopping agent to provide personalized product recommendations, enhancing user experience. Additionally, Phia intends to target new geographic markets beyond its current focus on North America and Europe, although specific regions and timelines for these expansions have not been detailed.