Phab
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Phab - overview
Established
2019
Location
Mumbai, Maharashtra, India
Primary Industry
Food
About
Founded in 2019 by Gayatri and Ankit Chona and based in Maharashtra, India, Simpl Innovative Brands Pvt. Ltd. , dba Phab is a nutritionist-led snacking brand. In April 2025, Phab raised USD 2 million in seed funding led by OTP Venture Partners, including Capri Global Capital and Sim And San.
Phab’s product line includes a diverse range of protein bars, protein milkshakes, snack bars, granola, and its signature protein millet wafers in innovative flavors like Mocha Latte, Strawberry Cake, and Cheese Crunch. These snacks are GMO-free, low in sugar, high in fiber, and gut-friendly, appealing to fitness enthusiasts and busy professionals alike. Their online platform also features a protein calculator and bulk gifting services. The organization plans to use the April 2025 funding to scale phab's presence across digital and offline channels, enhance production capabilities, expand its team, and introduce new product categories.
Current Investors
Capri Global Capital, OTP Venture Partners, Sim And San
Primary Industry
Food
Sub Industries
Health Foods & Nutritional Supplements, Food & Beverage Distribution, Internet
Website
www.getphab.com/
Verticals
E-commerce
Company Stage
Angel & Seed
Total Amount Raised
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