Pexeso Inc.

Pexeso Inc. is a technology company specializing in content identification and rights management, particularly in the music industry, providing solutions for tracking and managing audio and video content across platforms. Pexeso Inc. was founded in 2014 in Los Angeles, US, and operates with a focus on content identification technology.

The company has completed 4 deals, with the most recent deal occurring on April 14, 2025, when Vobile Group Limited acquired Pexeso Inc. from its investors including Tencent Investment and Universal Music Group. The founder, Rasty Turek, has a history of entrepreneurial ventures in the technology sector. Pexeso has raised a total of USD 57.

00 mn, with its latest funding being a Series B round led by Tencent Investment, contributing to its current valuation of USD 166. 10 mn. Pex specializes in advanced content identification and rights management technology, particularly for the music sector. Its offerings include a comprehensive music registry that contains over 100 million recordings from major music labels, enabling clients to track and manage audio and video content across various online platforms.

The technology identifies even heavily modified versions of content, supporting copyright management, social media monitoring for unauthorized use, and compliance with licensing requirements. Pex serves clients in multiple sectors, including music distributors and publishers, with a robust presence in the US, Canada, and select European and Asian markets. Pex generates revenue primarily through a subscription-based model for its content identification and management services. Clients pay for access based on tiered pricing plans, starting at approximately USD 1.

00 per file per month for tracking audio and video. The company’s partnerships with rightsholders and platforms enhance B2B transactions, supporting compliance and monetization opportunities for clients. This structure allows rightsholders to audit content and identify new revenue streams, contributing to the company's financial growth. Looking ahead, Pexeso Inc.

aims to enhance its product offerings with new features designed for better content tracking and rights management, although specific release dates are not disclosed. The company plans to expand its services into untapped markets in South America and Asia by 2026, capitalizing on the growing demand for digital content management. The recent acquisition by Vobile Group Limited is expected to bolster these initiatives, enhancing their services for the music industry and facilitating stronger market penetration.