Pet Product SRL

Based in Romania, Pet Product SRL specializes in providing a wide array of pet products and services that enhance the well-being of pets and their owners, ensuring quality care and comfort for pets across various markets. Pet Product SRL, founded in 1998 and headquartered in Bucharest, Romania, operates within the pet care industry, focusing on the supply of essential products and services for pet health and well-being. In April 2018, Pet Network International D. o.

o. acquired Pet Product SRL for EUR 20 million, a deal completed in July 2018, as part of Souter Investments' strategy to co-invest in private equity deals. The company has been involved in one significant funding round, with the latest deal led by Pet Network International D. o.

o. , alongside Souter Investments and The Rohatyn Group. The company specializes in a diverse range of pet products and services designed to enhance the well-being of pets and their owners. Its core product offerings include premium pet food, grooming supplies, and health care products tailored to address specific needs such as nutrition, hygiene, and overall health.

Pet Product SRL serves a broad customer base, including pet owners, veterinary clinics, and pet care retailers, ensuring accessibility to solutions that prioritize the health and happiness of pets across key regions, including Western Europe, North America, and parts of Asia. In the most recent financial year of 2023, Pet Product SRL reported a revenue of EUR 67,056,584. 80 and an EBITDA of EUR 3,936,779. 40.

Revenue is generated through a combination of direct sales to consumers and partnerships with retailers and wholesalers, encompassing flagship products like branded pet food and specialized grooming tools sold through retail outlets and e-commerce platforms. Pet Product SRL aims to leverage the recent funding from the EUR 20 million acquisition to expand its product offerings and enter new markets. Upcoming new products are being designed to enhance pet care, although specific release dates have not been disclosed. The company is targeting expansion into additional regions with high pet ownership, specifically in parts of Asia, by 2025, aiming to establish a stronger presence in these emerging markets.

This growth strategy aligns with Souter Investments' goal of backing private equity sponsors through strategic co-investments.