Pesto Ltd
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Pesto Ltd - overview
Established
2024
Location
London, -, UK
Primary Industry
Software
About
Pesto Ltd, located in London, UK, delivers AI-driven tools for the food and beverage sector, enhancing operational efficiency through automation and streamlining of administrative tasks. Pesto Ltd is a technology company that specializes in AI-first Enterprise Resource Planning (ERP) solutions for the food and beverage industry. Founded in 2024 in London, UK, the company has recently secured funding in September 2025, raising USD 1. 1 million in a financing round led by Fuel Ventures, with participation from Leo Lion, Prequel Ventures, Sapphire Capital Partners, Ventures Together and Antler.
The company has not publicly noted any pivots or changes in its business operations since its establishment and does not operate as a subsidiary of any parent company. Pesto offers an AI-first Enterprise Resource Planning (ERP) platform specifically designed for the food and beverage industry. The core functionality of Pesto's software revolves around automating administrative tasks such as order processing, invoicing, and document generation, allowing businesses to streamline their operations. By integrating seamlessly with various food product categories—including snacks, ready meals, soft drinks, frozen foods, chilled foods, alcoholic drinks, and ambient foods—Pesto serves a diverse client base that includes manufacturers and suppliers within the food sector.
The platform automatically inputs orders from multiple sources, including emails and EDI, thereby reducing manual errors and saving time. Pesto's solutions are targeted at markets across North America, Europe, and Asia, addressing the operational challenges faced by food and beverage businesses aiming to scale efficiently. Pesto's revenue model is based on a subscription framework for its AI-driven ERP software, catering primarily to B2B clients in the food and beverage sector. Clients engage with Pesto by subscribing to its platform, which allows them to access a suite of tools designed to enhance operational efficiency and profitability.
Transactions typically involve annual or monthly subscription fees, structured around the specific services utilized by each client. Pesto's flagship offerings include automated order management, invoicing, and document generation services, which are vital for reducing administrative workloads. Clients benefit from direct integrations that facilitate streamlined operations, ultimately leading to improved financial outcomes and reduced error rates in their transactional processes. In September 2025, Pesto Ltd raised USD 1.
1 million in seed funding to support its growth initiatives. The funding will be utilized to expand the team, develop key product capabilities, and connect its platform with existing food industry software. The company is planning to launch new product features aimed at enhancing its ERP capabilities within the next year while targeting expansion into North American, European, and Asian markets by 2026.
Current Investors
Fuel Ventures, Antler, Prequel Ventures
Primary Industry
Software
Sub Industries
Analytics & Performance Software, Application Integration Software
Website
www.heypesto.ai
Verticals
Artificial Intelligence, Cloud Computing, IoT (Internet of Things)
Company Stage
Angel & Seed
Total Amount Raised
Subscriber access only

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