Perx Technologies Pte Ltd

Perx Technologies Pte Ltd provides innovative customer engagement and loyalty solutions, utilizing AI-driven platforms to enhance user experiences and facilitate client-business interactions across various sectors. Founded in 2011, Perx Technologies Pte Ltd is based in Singapore. The company specializes in loyalty engagement solutions through its Perx Connect+™ platform, aimed at enhancing customer retention across industries. The founder, Anna Gong, has a history of entrepreneurship, although details on previous ventures are not specified.

Most recently, the company closed a Series B funding round on June 2, 2022, raising USD 2. 45 mn from Auxano and other investors. Overall, Perx has successfully completed five deals to date, with a current valuation of USD 38. 34 mn.

Perx Technologies specializes in providing advanced customer engagement and loyalty solutions through its flagship product, the Perx Connect+™ Loyalty Engagement Platform. This platform integrates AI-powered campaigns, adaptive rewards, and gamification mechanisms, allowing businesses to effectively acquire, activate, and monetize their users. Serving multiple industries such as financial services, telecommunications, and retail, it helps create tailored loyalty programs that enhance user experiences. The company markets its solutions mainly in Southeast Asia, the Middle East, and parts of Europe, focusing on the digital transformation of customer loyalty initiatives.

In the most recent year, 2024, Perx Technologies reported a revenue of USD 3. 41 mn and an EBITDA of USD 0. 11 mn. The company generates income through subscription-based models and partnerships, wherein clients pay for access to the Perx Connect+™ platform, alongside performance-based incentives tied to user engagement outcomes.

This dual revenue model supports its comprehensive approach to customer engagement and loyalty enhancement. Perx Technologies plans to leverage the USD 2. 45 mn raised in the Series B funding round to further develop its product offerings and expand into new geographic markets. The company is working on upcoming product launches designed to improve customer engagement capabilities by integrating more advanced features into the Perx Connect+™ platform.

Additionally, Perx aims to penetrate markets in North America and Europe by 2024, utilizing the funding to establish a presence in these regions and enhance its service offerings.