PerTronix, LLC
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PerTronix, LLC - overview
Established
1962
Location
San Dimas, CA, US
Primary Industry
Automobiles, Other Vehicles & Parts
About
PerTronix, LLC specializes in high-performance ignition and exhaust products for automotive applications, enhancing the reliability and efficiency of both classic and modern vehicles through innovative technology and superior engineering. Founded in 1962 by Lauren Sowan and Steve Matusek, PerTronix, LLC is based in San Dimas, US. The company focuses on providing automotive performance products and was recently acquired by Charger Investment Partners on December 3, 2021, from Lineage Capital. CEO Jack Hylton, alongside Lauren Sowan and Todd Melcher, leads the company post-acquisition, which enables the firm to access resources for growth.
The company has completed 2 deals to date. PerTronix specializes in high-performance ignition and exhaust products designed for automotive applications, targeting both classic and modern vehicles. Their core offerings include electronic ignition conversion kits, high-performance ignition coils, and exhaust systems. These products enhance vehicle performance and reliability, catering to automotive enthusiasts ranging from casual DIY mechanics to professional race teams.
PerTronix products serve markets in North America, Europe, and Australia, ensuring optimal spark efficiency and durability for owners of vintage muscle cars, trucks, and motorcycles. PerTronix generates revenue primarily through direct sales of its automotive performance products to customers and dealerships, as well as through partnerships with automotive retailers and wholesalers. The company employs a transactional model for e-commerce, engaging both B2C and B2B channels. Flagship items like the Ignitor® electronic ignition conversion kits and Flame-Thrower ignition coils are key revenue contributors, with a competitive pricing structure reflecting their capabilities and technology.
PerTronix, LLC plans to utilize the resources gained from the December 2021 acquisition by Charger Investment Partners to support its growth initiatives. The company is focusing on designing and launching upcoming new products that will cater to the expanding needs of automotive enthusiasts. Additionally, PerTronix is targeting expansion into new markets, specifically enhancing its presence in European and Australian regions by the end of 2023.
Current Investors
Charger Investment Partners, Lineage Capital
Primary Industry
Automobiles, Other Vehicles & Parts
Sub Industries
Automobiles, Other Vehicles & Parts
Website
www.pertronix.com
Verticals
Manufacturing
Total Amount Raised
Subscriber access only
PerTronix, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | PerTronix, LLC | - | ||||||||
| Recapitalisation | Completed | PerTronix, LLC | - |
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