Personalics

Personalics is a company that specializes in personalized marketing solutions, utilizing machine learning and data science to enhance customer engagement and optimize marketing strategies across various sectors. Personalics is focused on delivering personalized marketing solutions to businesses. Founded by Ohad Shperling, the company is headquartered in New York, US. Personalics has been involved in 2 deals, with the most recent deal occurring in October 2015 when they raised an undisclosed amount from Nielsen Innovate.

Personalics specializes in personalized marketing solutions that leverage machine learning and data science to optimize customer engagement. The core of their offering involves the creation of detailed customer personas that utilize various data sources to enhance brand messaging and improve marketing strategies. Their technology enables companies to match content with customers on a granular level, ensuring higher resonance and greater audience reach. Personalics primarily serves companies across multiple sectors, including retail and consumer packaged goods (CPG), focusing on enhancing customer experience through personalized communications.

Their solutions are utilized in markets such as North America and Europe, where businesses seek to drive engagement and uplift brand value through targeted marketing strategies. Personalics generates revenue through a subscription-based model, providing clients access to their advanced marketing platform and associated services. Clients typically engage in partnerships that allow them to utilize Personalics' technology for personalized marketing campaigns tailored to their specific needs. The revenue structure is designed to support businesses in various sectors, particularly focusing on helping retailers and CPG companies optimize their marketing efforts.

While detailed pricing plans are not disclosed, the firm’s flagship services are structured to provide actionable insights and measurable performance improvements for clients looking to enhance their customer engagement strategies. Looking ahead, Personalics plans to launch new products aimed at further enhancing their marketing solutions, with specific release dates to be determined. The company is also targeting expansion into new geographic regions, particularly in Asia, by the end of 2023. The funding raised in October 2015 will be utilized to support these initiatives, providing the necessary resources for product development and market entry.