Persona Signs
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Persona Signs - overview
Established
1980
Location
-, SD, US
Primary Industry
Marketing/Advertising
About
Based in South Dakota, US, and founded in 1980 by Dennis Holien, Persona, Inc. aka Persona Signs operates as a manufacturer and service provider for interior and exterior signage. In January 2022, Exeter Street Capital Partners, Harbert Management Corporation, NewSpring Capital, and Northcreek Mezzanine acquired a majority stake in Persona, Inc. through recapitalization.
The company has installed more than 8,000 signs every year across three locations. Persona Signs provides end-to-end installation services of various advertisement signs, digital signage, interior, and exterior signage, wall sign channel letters, pylon monument neon LED, commercial signage, aluminum and steel cabinets, billboards, traffic sign guides, LED type message centers, and business signage for retail, entertainment, restaurants, hospitality, and other commercial industries. The company's client base includes Cenex, Casey's, Dunkin, Comfort Inn, and McDonald's. Following the acquisition, Persona, Inc.
plans to accelerate its capabilities and deliver services to its customers in the market.
Current Investors
Exeter Image Holdings, LLC, Persona Triangle
Primary Industry
Marketing/Advertising
Sub Industries
Marketing/Advertising
Verticals
AdTech, Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Persona Signs - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Persona Signs | - | ||||||||
| Merger | Completed | Persona Signs, Triangle Sign & Service, LLC | - |
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