Perksy

Perksy operates a consumer intelligence platform that leverages mobile technology for real-time research, enabling businesses to gather actionable insights from everyday consumers through interactive surveys. Founded in 2015, Perksy is headquartered in New York, US, and provides a platform for brands to engage with consumers and obtain genuine feedback through surveys. The company was co-founded by Andrew Lin and Nadia Masri, with Nadia Masri currently serving as the CEO. In February 2019, Perksy raised USD 4.

00 mn in Seed funding led by Bain Capital Ventures, with participation from several venture firms, totaling USD 4. 00 mn raised to date. Perksy offers a next-generation consumer intelligence platform that facilitates real-time research through mobile technology. The platform allows businesses to engage with a diverse base of everyday consumers, gathering insights via interactive surveys designed to enhance user experience.

By prioritizing a mobile-first approach, Perksy enables clients to create immersive and contextually relevant survey questions that can be tailored to specific demographics, locations, and consumer behaviors. The platform is particularly geared toward marketers and researchers looking to obtain genuine consumer feedback, ensuring that data collected comes from real individuals rather than professional survey panelists. Perksy’s services are utilized across various geographical markets, including urban and suburban areas in the United States, with representation from over 168 cultural backgrounds. Perksy generates revenue through its subscription-based model, providing clients access to its DIY intelligence platform for consumer research.

Clients can choose from various pricing plans that grant them capabilities to design surveys, target specific audiences, and receive real-time analytics based on the responses collected. The transaction structure is designed to cater to both B2B and direct-to-consumer interactions, allowing brands to engage their target markets effectively. Revenue is primarily driven by the usage of the platform, where clients pay for the number of surveys conducted or the extent of analytics services utilized. By focusing on a unique, first-party audience of real consumers, Perksy positions itself to deliver valuable insights that translate into actionable business strategies for its clients.

Perksy plans to leverage its recent funding of USD 4. 00 mn, raised in February 2019, to enhance its product offerings and expand into new markets. The company is focused on developing additional features for its platform that will improve user engagement and data collection accuracy. Furthermore, Perksy is exploring opportunities to enter new geographic regions, targeting expansion within North America and into select international markets by 2023.

These initiatives aim to strengthen its position in the consumer intelligence sector and increase its overall market share.