Perion Network Ltd.
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Perion Network Ltd. - overview
Established
1999
Location
Redmond, WA, US
Primary Industry
Internet
About
Perion Network Ltd. delivers a comprehensive advertising platform that integrates advanced AI and data-driven strategies, enhancing digital marketing capabilities for brands across various channels. Founded in 1999 in Redmond, US, Perion Network Ltd. specializes in providing innovative advertising solutions.
The company has adapted its business strategy to leverage AI technology, enhancing the user experience in digital marketing. The founders, Adam Dincorn, Mateusz Mikulski, Shubhra Singh, and Steven Ma, established the company to create efficient advertising solutions. Perion operates globally, with its headquarters in Redmond and a presence in various markets, including North America and Europe. Perion's core offerings revolve around a unified advertising platform that leverages advanced AI technology to enhance the effectiveness of digital advertising across multiple channels.
The platform features a range of services such as Connected TV (CTV) advertising, dynamic audio ads, digital out-of-home (DOOH) solutions, and omnichannel strategies for retail and commerce. These services are designed to personalize ad experiences and measure their effectiveness, ultimately enabling brands to connect with consumers at critical moments during their decision-making journey. Perion's clientele includes a diverse array of brands and retailers engaging in sectors such as e-commerce, automotive, and consumer goods. The company operates across various geographical markets, including North America, Europe, and parts of Asia, effectively catering to a global audience of advertisers and publishers.
In 2023, Perion reported a revenue of USD 743. 16 mn and an EBITDA of USD 129. 69 mn. The company generates revenue by providing its advertising solutions to clients through various transaction structures, including partnerships and subscription models.
Clients typically engage with the platform on a contractual basis, opting for tailored advertising services that align with their specific marketing goals. Notable products such as the SORT® technology, which focuses on cookieless identification solutions, play a significant role in the company's revenue streams, allowing businesses to optimize their advertising strategies while ensuring compliance with evolving privacy regulations. The revenue model is primarily B2B, where brands and retailers leverage Perion's technology to enhance their advertising efficacy and reach their target audiences more effectively. Perion is focusing on expanding its product offerings, with new developments aimed at enhancing its AI capabilities and advertising solutions.
The company plans to enter new markets in Asia and Europe by 2024. Recent funding will support these initiatives, enabling Perion to further enhance its AI technology and expand its market reach, ultimately driving growth.
Primary Industry
Internet
Sub Industries
Website
www.perion.com
Total Amount Raised
Subscriber access only
Perion Network Ltd. - timeline of key events
Perion Network Ltd. - financials
| Fiscal Year Ended | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 388,731,000 | 220,950,000 | 312,794,000 | 273,986,000 | 252,845,000 | 261,450,000 | 328,063,000 | - | - | - |
| % Revenue Growth (YoY) | - | (43.2%) | 41.6% | (12.4%) | (7.7%) | 3.4% | 25.5% | - | - | - |
| EBITDA (USD) | 76,708,000 | (54,049,000) | 37,325,000 | (59,067,000) | 24,410,000 | 27,719,000 | 22,176,000 | - | - | - |
| Operating Income (USD) | 55,295,000 | (66,021,000) | 11,348,000 | (75,658,000) | 14,691,000 | 18,008,000 | 12,253,000 | - | - | - |
| Operating Margin | 14.2% | (29.9%) | 3.6% | (27.6%) | 5.8% | 6.9% | 3.7% | - | - | - |
| % EBITDA Margin | 19.7% | (24.5%) | 11.9% | (21.6%) | 9.7% | 10.6% | 6.8% | - | - | - |
| NET Income (USD) | 42,826,000 | (68,657,000) | 201,000 | (72,754,000) | 8,121,000 | 12,893,000 | 10,225,000 | - | - | - |
| % Net Margin | 11.0% | (31.1%) | 0.1% | (26.6%) | 3.2% | 4.9% | 3.1% | - | - | - |
Perion Network Ltd. - employee data
Perion Network Ltd. - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| Member Board Of Directors | BM | ||||||
| Member Board Of Directors | BM |
BM Board Member
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