PerimeterX, Inc.

Based in the US, PerimeterX, Inc. is a cybersecurity firm specializing in advanced threat prevention solutions that protect enterprises from bot-driven fraud and ensure secure digital interactions. PerimeterX, Inc. provides cybersecurity solutions designed to mitigate bot-driven fraud.

Founded in 2014 in San Mateo, California, the company was established by Ido Safruti, Omri Iluz, and Ophir Ashkenazi. Omri Iluz currently serves as the CEO. In July 2022, PerimeterX raised USD 57 mn in Series D funding, bringing the total amount raised to USD 57 mn with a current company valuation of USD 342. 057 mn.

The latest funding round was led by AllianceBernstein and included investors such as Adams Street Partners, Canaan Partners, and Scale Venture Partners. PerimeterX specializes in advanced cyber threat prevention solutions, focusing on mitigating bot-driven fraud and ensuring secure digital interactions. Their Human Defense Platform™ employs adaptive machine-learning models to deliver real-time bot detection and mitigation across various use cases, including advertising protection and account security. The platform addresses critical issues like click fraud, account takeovers, and data scraping, serving a diverse clientele in industries such as financial services, healthcare, retail, and education, with significant operations in North America, Europe, and the Asia-Pacific region.

PerimeterX generates revenue primarily through subscription-based models and partnerships, where clients pay for access to their security solutions. Revenue is structured around tailored service packages, including tiered pricing for different levels of protection within the Human Defense Platform™. Key solutions like Ad Click Defense and the Ad Fraud Sensor play a vital role in their revenue generation, catering to businesses seeking robust defenses against cyber threats while enhancing operational efficiency. In July 2022, PerimeterX raised USD 100 mn in venture debt funding led by Blackstone Credit.

The company plans to utilize this funding to develop new products and expand into new markets. Specific new products are currently in design, with anticipated launches aimed at enhancing their existing offerings. Additionally, the company is targeting expansion into European and Asia-Pacific regions to increase their market presence by the end of 2023.