Performa Sports Ltd

Performa Sports Ltd specializes in advanced sports analytics solutions, offering tools that enhance performance analysis for athletes and coaches through innovative technology and data insights. Founded in 2010 in the UK, Performa Sports Ltd develops analytics tools for sports performance analysis. The company has undergone no significant pivots and does not operate as a subsidiary of another firm. CEO Danny Turley, who possesses a strong background in sports technology, leads the firm.

Performa Sports has completed three deals, with the latest funding round on 3 July 2013, where they raised GBP 70,000 from E-Synergy, bringing the total amount raised to GBP 70,000 and the company valuation to GBP 0. 73 million. Performa Sports specializes in delivering advanced sports analytics solutions aimed at enhancing performance analysis for athletes and coaches. The core offering is their user-friendly iPad app, which facilitates live and post-game analysis, coaching insights, and reflective learning.

This tool supports a diverse range of sports, providing real-time data to inform practice and improve performance outcomes. The app's versatility makes it suitable for educational environments, allowing for curriculum delivery across various subjects through sports analytics. Performa Sports primarily serves coaches, sports teams, and educational institutions, with clients across North America, Europe, and parts of Asia. Performa Sports generates revenue through a structured subscription model, allowing clients to access their analytics tools and resources on an ongoing basis.

The subscription model includes tiered pricing plans for different user engagement levels, catering to individual coaches, teams, or educational programs. The flagship product, the Performa Sports app, serves as the primary revenue driver, with clients purchasing subscriptions to access its features. Additionally, partnerships with sports organizations and educational institutions create further revenue streams, enhancing market penetration. Performa Sports intends to leverage the recent venture funding of GBP 70,000 raised in July 2013 to enhance product development and expand market reach.

The company is working on launching new features for its flagship app intended to be released in 2024, which will improve user engagement. Furthermore, Performa Sports plans to expand into new geographic markets, specifically targeting additional regions within Europe and Asia by 2025.