Perfitt

Perfitt, based in Seoul, South Korea, specializes in AI-driven shoe size recommendations, utilizing advanced technology to optimize fit accuracy and enhance e-commerce experiences for footwear brands. Founded in 2015 in Seoul, South Korea, Perfitt focuses on AI solutions for shoe fitting. The company has secured funding through 6 deals, with its latest Series A round raising KRW 4 billion in April 2022, led by ATU Partners and Capstone Partners. Steena Lee serves as both the CEO and the Founder, bringing her expertise to enhance the firm’s offerings.

Perfitt specializes in providing AI-driven shoe size recommendations through its innovative platform, leveraging advanced computer vision technology to analyze foot shape and size. The core offering revolves around personalized size recommendations based on detailed fit data, which includes over 1. 5 million vision data points. By collecting and storing extensive foot measurement data, Perfitt enhances its AI algorithms to achieve a recommendation accuracy of 94.

8%. The platform is designed for e-commerce environments, aiming to reduce return rates and improve customer satisfaction across various footwear brands. Perfitt serves over 40 shoe brands and more than 600,000 users, primarily operating in South Korea and expanding to other international markets. Perfitt's revenue model primarily revolves around B2B partnerships with footwear retailers, offering its AI sizing solutions to enhance the shopping experience and boost sales conversion rates.

The firm charges clients for integrating its sizing technology into their online platforms, significantly lowering return rates and increasing customer satisfaction. Perfitt reported a 460% revenue increase in the third quarter of 2024, positioning it strategically as a partner in the retail space, thereby driving repeat purchases and improving sales performance in the footwear sector. In April 2022, Perfitt raised KRW 4 billion in Series A funding, aimed at expanding its B2B solution business beyond the domestic limited-edition shoe market to overseas fashion commerce sites. This investment will facilitate the development and launch of new products tailored for diverse markets, allowing Perfitt to penetrate additional international territories.