Perch Interactive, Inc.

Perch Interactive, Inc. is a technology company based in the US, specializing in enhancing retail experiences through innovative interactive solutions that engage customers and improve product visibility. Founded in 2012 and headquartered in New York, US, Perch Interactive, Inc. focuses on developing interactive retail solutions.

The company was acquired in September 2022 by Raydiant, Inc. , which is a portfolio company of several venture capital firms. Trevor Sumner serves as the CEO of Perch Interactive, leading the company in its mission to enhance customer engagement through technology. Perch Interactive's core offerings aim to enhance the brick-and-mortar retail experience by providing innovative technology solutions.

Their product suite includes the Raydiant Experience Platform, designed to create memorable shopping experiences that foster customer engagement and improve brand loyalty. The platform features Lift and Learn technology, enabling customers to interact with products on the shelf and access valuable information for informed purchasing decisions. The company's services cater to a diverse clientele, including retailers and brands across consumer goods, fashion, and electronics sectors, primarily operating in North America and Europe. Perch Interactive generates revenue through B2B transactions, focusing on partnerships with retailers and brands that utilize their technology solutions.

Clients typically engage via subscription-based agreements, which provide access to the Raydiant Experience Platform and its features. Revenue is derived from these subscription fees and additional services enhancing the platform's capabilities, while specific pricing details remain undisclosed. Following its acquisition by Raydiant, Inc. in September 2022, Perch Interactive plans to enhance its AI and data capabilities to better support brick-and-mortar retailers.

The company is focused on launching new products designed to improve customer engagement and expand into new markets, specifically targeting additional retail sectors across North America and Europe. The recent funding from the acquisition will be utilized to accelerate these initiatives, further investing in technology that enriches the shopping experience.