Percent Technologies

Percent Technologies is a New York-based investment platform specializing in private credit, providing accredited investors access to diverse debt financing opportunities through a simplified investment process. Founded in 2018 and headquartered in New York, Percent Technologies is focused on connecting accredited investors with corporate borrowers through private credit offerings. The company has undergone no significant pivots in its business strategy. The founder and CEO, Nelson Chu, previously established other ventures, leveraging his expertise to lead Percent.

The company has successfully completed five deals, with the most recent deal occurring on May 17, 2023. In this round, Percent raised USD 29. 7 mn in SERIES B funding led by White Star Capital, alongside investors such as B Capital Group and Bertelsmann Digital Media Investments, bringing the total amount raised to USD 29. 7 mn and a current company valuation of USD 79.

471 mn. Percent operates an investment platform that specializes in private credit, offering accredited investors a variety of debt financing opportunities. Its primary product, the Percent asset-based note, connects investors with corporate borrowers and streamlines the investment process while providing portfolio management. Investors can engage in private credit transactions that are largely uncorrelated with traditional market fluctuations, with options for varying maturities to suit both short-term and long-term investment strategies.

The client base includes accredited investors, institutional investors, and financial advisors who are provided with tailored investment opportunities across different asset classes and geographical markets, starting from the United States and potentially expanding internationally. The company generates revenue predominantly through transaction fees on investments facilitated by its platform. These fees are associated with the interest earned from private credit deals involving accredited investors. Monthly income is typically generated from investments that are secured by the assets or cash flows of small businesses and startups that do not tap into public capital markets.

Percent customizes pricing plans for new investors based on their initial investments, with additional bonuses linked to their capital deployment. The income percentage fluctuates per deal terms, and comprehensive pricing structures are embedded within the investment offerings to improve the investor experience and contribute to the company's revenue. In May 2023, Percent Technologies raised USD 29. 7 mn in SERIES B funding to support its business growth initiatives.

The company plans to leverage this funding for the introduction of new products and to further expand into additional markets. Specific new product details or launch timelines have not been disclosed, but the company is targeting geographic regions beyond the United States for its expansion, aiming to reach new international markets in the near future.